your key to data driven advertising
We Are DataAudience
What We Offer
With Data Audience we are using data to define which is the right time and place to engange your buyer personas.
We combine 1st, 2nd and 3rd Party data from many different sources to get an exact buyers persona. With individual content we increase the relevance and engagement with your potential clients.
With our retargeting technology we are collecting many insights about these users and provide them with them most relevant banners. We seperate regular buying people from windowshoppers, big spenders from incidentially reached users. For each audience we setup individual business rules to provide everybody with the right ad. So we increase your revenues with already existing users and customers – cpo based, dynamic creatives, individual business rules…
Data & Sources
Personal DataGender, Age Range, Religion, Income, Geo
Shopping DataAverage Shopping Cart value, Spendings per Month, Frequency
Product DataRecently viewed or bought products, Brands
Sales CycleUpper Funnel, Lower Funnel, Loyalty
These data cannot just be used for display advertising. But also to customize your website content, to enrich your social media and mobile campaigns. Just get in touch with us!
Search DataSearch Terms, Products, Brands, Colors
Interest DataRecently visited website categories, Social media data
CRM DataCustomer Lifetime Value, last Order
User EngagementLast clicked banners, Basket Products
- Data Management Platform
- Demand Side Platform